15 Best Platforms for Text Message (SMS) Marketing for Direct Sales

15 Best Platforms for Text Message (SMS) Marketing for Direct Sales


15 Best Platforms for Text Message (SMS) Marketing for Direct Sales
John Hernandez
Written by John Hernandez
05-21-2021
5m
Ideas & trends

Text messages are one of the most intimate and effective ways to communicate with your customers. It's especially effective with sales. According to 99 Firms, 79% of smartphone users make purchase decisions based on an opt-in SMS or similar experience.

Many brands originally don’t see success because of the abuse of text message marketing. But the best way is to make it conversational and personal. This increases your chances to get the sale.

Text message marketing gives you direct access to a customer and has the possibility for quick reaction or response.

We have compiled 15 of some of the best platforms you can choose from. Your best choice depends on budget, features, your customer list, and target audience. From this guide, you should be able to pick the right one for you.

Note: prices and plans are estimates from the brand websites. Prices can change and depend on your country and plan.

1. SimpleTexting

Membership: Paid

Text Message Pricing: Lowest plan at $25 a month for 500 messages + 4.5 cents per additional message

SimpleTexting is considered an all-in-one platform for texting. They state, “We make it easy, fast, and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.”

It comes with free incoming SMS messages, unlimited contacts, a free number, and up to 5 account users. It’s trusted by companies like Starbucks, Cisco, Legoland, Century 21, and more.

The platform can be used for marketing/promotions, sales or support, HR, reminders, and more. This is a great out-of-the-box solution for just getting started. The platform also comes with integrations with Mailchimp and Zapier.

2. EZ Texting

Membership: Paid

Text Message Pricing: Lowest price $24 monthly for 200 text messages and $.04 for each additional message

EZ Texting specializes in mass texting alerts. If you have a customer base that knows you well and you want to announce a new feature or product, then this is a great way to let them know.

You can easily announce sales and promotions with a clickable link for easy access. The same links can be used for social media posts and email. You can also use the platform for customer service.

With its free trial, you can check out the platform today.

3. Textedly

Membership: Paid

Text Message Pricing: Lowest price $24 monthly for 1,000 messages

Textedly is a great platform for bulk text messaging and two-way conversations. It's great if you have a bigger list or plan on sending text messages regularly. They offer a 14-day free trial that you can use to get started.

While you can use the platform for sending a handful of messages, it's also great for sending thousands. Companies like GoDaddy, UPS, Thomson Reuters have trusted its service. The Texedly website features live, real-time customer reviews to get a sense of real feedback and satisfaction from other business users.

The platform has a great dashboard that features valuable insights and analytics, making it a perfect tool for business owners who want to strategize their campaigns.

4. TextMagic

Membership: Free

Text Message Price: $0.04 per message

Not sure where or how to start? TextMagic might be the right platform for you. You don’t pay for membership. You don’t even pay for messages that are sent to you. You only pay for the messages you send out.

Their website states, “TextMagic is a business text-messaging service for sending notifications, alerts, reminders, confirmations and SMS marketing campaigns.”

Its features are straightforward. They have Zapier SMS integration so you can use it with key tools. Overall, this is a great platform to get started.

5. Avochato

Membership: $23 monthly

Test Message Pricing: 2,000 messages included plus $.03 additional

With a tagline stating, “business texting is the new email,” this brand is a platform that gets it. Texting is powerful and Avochato has built the tools to use it fully.

Avochato prides itself in great conversational dialogue, which can be one of the most effective ways to get a sale and promote a customer to action. It’s simple, easy to use, and streamlined.

The pricing is also great and easily scalable. The platform comes with a free trial.

6. Twilio

Membership: Free (pay for your phone number)

Text Message Pricing: $.0075 for each message to send and $.0075 to receive

Twilio is another all-in-one solution focused on the new economy that’s remote and virtual. You don’t have to be remote/virtual, but they have the tools made for engagement no matter where you are.

This platform has a great tech team and product that's user-friendly and has all the latest features you could want.

It’s not just for text messages. You have email features, WhatsApp API capabilities, and more. With its pay-as-you-go structure, you can get started at any level.

7. Podium

Membership: Custom quote

Text Message Pricing: Custom quote

Podium is unique compared to others because they focus on text messaging and communication throughout every component of your business. Podium focuses on being the best messaging platform. They state, “Your customers text. So should your business. Connect with website traffic, get more reviews, collect payments, and more by sending a quick message.”

While other text messaging platforms can be used for sales, marketing, and some engagement, Podium lets you do the same but communicate within the platform for all your needs. You can easily collect payments, chat with your team, and contact customers.

While they provide custom quotes, you can request a demo and get a full tour of the tool.

8. Salesmsg

Membership: Paid

Text Message Pricing: Lowest price $35 monthly for 750 texts

Salesmsg is a great tool for its simplicity and secure and scalable messaging. They offer affordable solutions that grow with your business. You get two-way text messaging features for effective, conversational communication with customers.

If you need something that is straightforward and can get the job done, this could be a good option for you. They offer a free 14-day trial to try it out.

9. Sonar

Membership: Custom quote

Text Message Pricing: Custom quote

Sonar is an effective platform focused on driving sales through SMS. They are unique because they use artificial intelligence features that help you utilize an effective and powerful messaging service.

The platform has great Integrations likes Salesforce, Slack, Hubspot—critical platforms that can increase the value and ROI of your tool and marketing plan.

You can contact their team in just a few seconds and they will get back to you to schedule a demo.

10. Tatango

Membership: Custom quote

Test Message Pricing: Custom quote

Tatango is a unique SMS tool dedicated to specific industries, mainly political, non-profit, and government spaces.

They also provide services for general marketing, but if you are in any of the prior spaces, this is a great platform that’s made for you.

The platform gives you analytics, segmentation features, and more.

11. SlickText

Membership: Paid

Text Message Pricing: Lowest price $29 monthly for 500 texts

As the website states, “Drive traffic to your business by sending text messages to your customers,” this platform specializes in getting your customers on your website.

They give you keywords that you can link to a product or service. You can communicate with customers and they can send in a keyword for a special offer or more information. The platform also gives you the ability to create auto-responses.

Join companies like ESPN, FedEx, Lyft, and more. It's user-friendly and effective.

12. Textline

Membership: $59.97 monthly

Test Message Pricing: $.009 each to send and $.009 to receive

Do you find security to be your greatest priority? Textline offers the “most secure business text messaging platform for modern customer support and sales teams”.

This platform makes it easy to contact your customers and offers support features. It's user-friendly with security being their number one concern.

You can try it out with a free trial.

13. Birdeye

Membership: Custom quote

Test Message Pricing: Custom quote

If you have a large list and want to contact thousands of customers, then Birdeye could be the platform for you.

Their mass text messaging features make it easy to send a message to a few hundred people or 10,000 at the click of a button.

They also have other services that make integration easier like video chat, webchat, and more.

14. Omnisend

Membership: $20 monthly for 1,000 contacts

Test Message Pricing: $.015 each message

Omnisend specializes in eCommerce businesses. They offer great text messaging features but also make it easy to combine them with email marketing and other tools for automation. The platform has a great dashboard with easy-to-use analytics.

They work with many brands like Hallmark, Samsung, and the Lakers Store.

You can request a demo and start their free trial.

15. Zingle

Membership: Custom quote

Test Message Pricing: Custom quote

Zingle offers many services, making it a great all-in-one platform. The platform gives you the power to message through SMS, Facebook Messenger, and more.

Zingle serves everyone but specializes in the healthcare, hospitality, and retail industries.

You can start their free trial to see if it is the right fit for you.

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Out of these 15 SMS platforms, you can choose your best platform. Text message marketing is a highly effective way to increase your sales, customer engagement, and quality of customer support.

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