About us

Welcome to our About Us page! We are a team of dedicated professionals committed to providing the best products and services to our valued customers.


Mark Buff

Founder / CEO

I am an entrepreneur with a history of building successful businesses.

I was the founder & CEO of Mohu, the Cord Cutting Company, who invented the best-selling paper-thin Leaf antenna. We revolutionized the way people watched TV and sold over 1,000,000 antennas per year to all major retailers, including Best Buy, Walmart, Target, Sam’s Club, and Amazon. Mohu was acquired in January 2020.

Over the course of 15 years of building businesses, I realized that one of the biggest challenges of running a business was building a realistic financial roadmap to hit a goal and aligning a team around that goal.

There was no software that made this process easy.

I built Profit Frog to change that.

Our story


We’re a team

We are a team of entrepreneurs who have found over the years that building a business is not easy. Far from it.

We all shared the same frustrations. There is always something competing for our time and attention, which requires a constant scan of our priorities and where we place our efforts.


We had a plan

And then it occurred to us: when we had a plan, as simple as it may be, we all seemed happier, less stressed & organized – even when the plan changed every week. There was something about a plan that united the team in a way nothing else could. But the problem? There was no tool that made planning easy, accurate & fun…

And hence – Profit Frog was born.


We’re in charge

We are all like-minded individuals. We have a thirst for controlling our own destiny, believe that we are in charge of the results, and will always look for smarter ways to do things.

We hope Profit Frog brings you the clarity and performance that your business deserves.

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What Profit Frog customers are saying

“Profit Frog has completely transformed the way I run my small business. Their accounting system is user-friendly, efficient, and has helped me stay on top of my finances. I highly recommend it to any small business owner.”



As a small business owner, keeping track of finances can be overwhelming. Profit Frog has made it easy for me to stay organized and on top of my accounting. The system is intuitive and has saved me a lot of time and stress.

Dario G.


I’ve been using Profit Frog’s accounting system for several months now and it has been a lifesaver. The reports and insights it provides have helped me make better financial decisions for my business and I couldn’t be happier with the results.


Small Business Owner

Our advantages


Profit Frog’s interface was designed with a “less is more” approach, making it fun and intuitive to use.


Running a business can be stressful. Profit Frog changes that. We make the process engaging, quick and exciting. Profits drive motivation and confidence in a business, so why not make the process fun?


Plans unite and energize teams around a common goal. They are the only way to guarantee alignment & focus. Profit Frog was designed to bring a new level of focus to your business.

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Start your free trial today

Get a better understanding of your profitability. Start your free 14-day trial of Profit Frog, no credit card required.

Get a better understanding of your profitability.
Start your free 14-day trial of Profit Frog, no credit card required.