I am an entrepreneur with a history of building successful businesses. 

I was the founder & CEO of Mohu, the Cord Cutting Company, who invented the best-selling paper-thin Leaf antenna. We revolutionized the way people watched TV and sold over 1,000,000 antennas per year to all major retailers, including Best Buy, Walmart, Target, Sam's Club, and Amazon. Mohu was acquired in January 2020. 

Over the course of 15 years of building businesses, I realized that one of the biggest challenges of running a business was building a realistic financial roadmap to hit a goal and aligning a team around that goal. 

There was no software that made this process easy. 

I built Profit Frog to change that.

Founder/CEO

Mark Buff

We are a team of entrepreneurs who have found over the years that building a business is not easy. Far from it. 

 

We all shared the same frustrations. There is always something competing for our time and attention, which requires a constant scan of our priorities and where we place our efforts. 

 

And then it occurred to us: when we had a plan, as simple as it may be, we all seemed happier, less stressed & organized - even when the plan changed every week. There was something about a plan that united the team in a way nothing else could. But the problem? There was no tool that made planning easy, accurate & fun... 

 

And hence - Profit Frog was born. 

 

We are all like-minded individuals. We have a thirst for controlling our own destiny, believe that we are in charge of the results, and will always look for smarter ways to do things. 

 

We hope Profit Frog brings you the clarity and performance that your business deserves.

Our Story

What is Dynamic Planning

What is a Financial Model?

Understanding FP&A 

Understanding COGS

Our advantages

#### John Hernandez

##### Marketing

John is a Profit Frog Enthusiast, a business strategy connoisseur, and a leader in Digital Marketing.  He is passionate about creating remarkable customer experiences and engaging content.  When he's not writing, you'll find him in South Florida, leaning next to a “ventanita”, sipping on a Cuban espresso.

#### Andrey Moroz

##### Frontend Development

I enjoy making stellar user experiences to help business owners really understand their business.  The more clarity I can bring on the frontend, the easier life becomes for the business owner.

#### Nikita Zhmurko

##### Backend Development

Algorithms, APIs, and frameworks are my thing.  When I'm not creating databases or moving bits around, I am watching football and watching more football. Oh, and I really like computers.

#### Christine Buff

##### Social Media

I love posting, creating, and helping people succeed.  I believe small business owners are superheroes and will save the world. When I'm not chasing my teens around, I'm shopping for deals, playing Candy Crush, or running micro marathons.

#### Elizabeth

##### Program Management

People, software, and communications are my passions.  I love working with brilliant teams and savvy creators.  When I'm not herding cheetahs, I am dancing.  Life is better when you dance.

Profit Frog's interface was designed with a "less is more" approach, making it fun and intuitive to use.

Simple

Running a business can be stressful.  Profit Frog changes that.  We make the process engaging, quick and exciting.  Profits drive motivation and confidence in a business, so why not make the process fun?

Quick

Plans unite and energize teams around a common goal.  They are the only way to guarantee alignment & focus.  Profit Frog was designed to bring a new level of focus to your business.

Focus

* People with humility, integrity, and grit are awesome 
* Obsess over our customer's success 
* Profits are an intention, not a reward 
* Plan your work and work your plan 
* Simple is better